About Annemax
Hi, I’m Max Vecchitto—a designer, a traveler, a musician, and an all-around curious mind. My journey has taken me from the quiet suburbs of the San Francisco Bay Area to Southeast Asian backstreets, bustling restaurant kitchens, and the fast-paced world of tech. Each step along the way has shaped who I am and how I approach design, creativity, and life.
I grew up in the Bay Area, where my love for problem-solving and exploration first took root. That curiosity led me to Humboldt State University, where I earned a Bachelor of Science in Environmental Science, specializing in Renewable Energy and Sustainability. The natural beauty of Northern California inspired me, but I wanted to see more—so I packed a bag and set off on a three-month solo backpacking trip through Southeast Asia. It was a challenge, but the kind that opens your mind. Immersed in new cultures, I found adventure in the unknown, a love for Thai food (Khao Soi still has my heart), and a deeper appreciation for the unexpected paths life can take.
Returning to the Bay, I worked my way up in the restaurant industry, eventually stepping into management. It was there that I learned the art of leadership, adaptability, and fast decision-making—skills that, ironically, would become invaluable when I pivoted into tech. My first tech job was as an Account Manager at Cater2.me, a role that introduced me to the dynamic, high-energy world of startups. It also introduced me to my now wife, Annelise—a life-changing career move in more ways than one.
After years in Customer Success roles across the Bay Area’s tech scene, we traded the city skyline for the mountains of Colorado. It was in Denver that I took another leap: earning my Master’s in Digital Product Design from CU Boulder’s CMCI program. Design had always been a part of my creative DNA, but here, I honed my craft—learning how to bridge strategy, research, and user experience into seamless, intuitive digital products.
Beyond design, my passions shape my everyday life. Travel fuels my curiosity—I’ve been to 17 countries and counting, from the vineyards of France to the street markets of Colombia, and I’m always dreaming of the next stop (Japan? New Zealand? Costa Rica? All of the above?). Music is in my bones—I picked up the bass guitar at 13, jamming in punk, ska, and reggae bands throughout high school and college. I’ve recorded two albums on bass (North Town Dub & The Small Axe Ensemble) and even produced a hip-hop album, Claymation, in 2020. Check out my other music on my Maximus Decibel Soundcloud page.
When I’m not designing or making music, you’ll find me in the kitchen. Cooking is my creative outlet, and I love nothing more than crafting homemade meals. My wife’s favorites? Chicken piccata, breakfast burritos, and fresh homemade fettuccine.
I also love disc golf, regular golf, hiking, and exploring nature—especially with our four-year-old English Labrador, Dolly, leading the way.
Life has taken me down many different paths, and I wouldn’t have it any other way. I bring that same adaptability, passion, and creativity into everything I do—whether it’s crafting a digital product, composing a song, or cooking up something new.
My Design Process
I believe in designing with purpose. Whether it's streamlining complex workflows, optimizing user engagement, or refining a product’s look and feel, my approach is always rooted in research, empathy, and data-driven decisions. I specialize in building intuitive, scalable design systems that not only enhance user experiences but also empower businesses to grow.
Professional Background & Experience
With a background in designing complex SaaS platforms and data-driven interfaces, I’ve worked across industries to create scalable, high-impact digital experiences. My past projects include designing dashboards that simplify decision-making, revamping design systems to improve efficiency, and leading UX research to align business goals with user needs. While my primary focus is on UX/UI design, my experience with TypeScript and React allows me to collaborate closely with developers, ensuring seamless implementation of design solutions
I thrive in fast-paced environments where design is a strategic driver of success. Whether you need a design overhaul, a fresh UX perspective, or a robust design system, I bring a mix of creative problem-solving, strategic thinking, and hands-on execution to every project.
Contact us
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